Yandex Eats

Yandex Eats is an online food ordering and delivery platform launched by Yandex in 2018.

The primary goal of Yandex Eats was to increase its market presence and attract more users to its platform. To achieve this, the company aimed to leverage influencer marketing strategies to enhance brand visibility, reach a wider audience, and encourage more people to use its food delivery services.

Yandex Eats implemented influencer marketing campaigns. This involved collaborating with influencers on social media platforms, particularly those with a significant following and influence in the food and lifestyle niches.

The collaborations with influencers led to higher user engagement and increased adoption of Yandex Eats' food delivery services. Additionally, the campaigns helped to establish Yandex Eats as a trusted and convenient option for ordering food online, contributing to its overall growth and success in the market.